Discover Vidzeme: Tourism B2B Networking & Familiarization Visit

Event Goals

• Expand Knowledge: Deepen the understanding of Vidzeme’s unique tourism offerings, from historic manors to coastal experiences.
• Networking: Facilitate direct B2B connections between international tourism organizers and local service providers.
• Product Development: Encourage the inclusion of Vidzeme in high-quality, multi-day travel itineraries.

Program Highlights

Day 1: Networking & Strategy (May 6)

The event kicks off in the historic town of Cēsis.

• Region Presentation: An insightful overview of Vidzeme’s tourism clusters and upcoming trends.
• 1:1 Workshop: A dedicated B2B session for personalized meetings with regional tourism representatives (hotels, museums, activity providers).
• Networking Dinner: An evening of informal discussions and local flavors to build lasting professional relationships.

Days 2 & 3: Familiarization Visits (May 7–8)

Participants will explore the region through one of three specialized thematic routes:

1. Manors & Gourmet: A journey through elegant estates and refined culinary experiences.
2. Discover the "Bānītis" Heritage: A nostalgic trip centered around the historic Gulbene-Alūksne narrow-gauge railway, blending landscapes with local traditions.
3. Coastal Harvest: Exploring the riches of the Vidzeme seaside, focusing on local production and maritime charm.

Why Vidzeme?

Vidzeme is a region of contrasts, offering everything from the Gauja National Park's pristine nature to the rich cultural heritage of Hanseatic towns. This event serves as a gateway for travel professionals to discover high-quality, authentic experiences that meet the demands of modern international tourists seeking sustainability and culture.

The event is implemented as part of the "Tourism Product Development Program," co-financed by the European Regional Development Fund and the European Union.